What Makes a Great Leader?
With the General Election this week the Party leaders have been under intense scrutiny and every aspect of their Personal Brand has been on view and dissected in various news stories. Whatever their...
View ArticleWhat 5 personal branding qualities do you need to be successful?
Of course you need to be able to work well in a team – either as part of the team or as its leader – and have a career plan, but what other personal brand qualities do successful people have? They...
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Is Toxic Leadership Causing Employee Sick Days?
Is your organisation struggling with the number of sick days your staff take? Is it focused in one department or division? If so have you considered that it may be the person leading that department or...
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How to feel positive about going back to work after your summer break
It’s the end of the summer and many of us will be returning to work after a hard earned break. It’s no surprise that many people dread the return and the first thing they do is start surfing vacancy...
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Is your Marketing budget killing your brand?
Marketing spends are increasing as more pressure builds on companies to raise awareness of their brands and stand out from their competitors via advertising, sponsorship and digital media. This is...
View ArticleHow should I deal with a Personal Branding crises?
Lesley recently contributed to an article on Total Jobs on how to build a powerful personal brand and in particular they asked her how to deal with a personal branding crises. Here are the tips she...
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A new wave of branding?
Creating an authentic personality to your corporate brand may not be something you have spent lots of time thinking about in your organisation. In today’s highly competitive and trust-seeking business...
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The changing world of responsibility
When researching my book Corporate Brand Personality, I began to quickly realise that at the core of the emerging breakdown of a culture of trust and respect in many organisations, is the diminishing...
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Three No-Fail Ways To Enhance Your Personal Brand
We live in a connected world where reputation matters more than ever before. It’s no longer good enough just to do a good job – you need others to know who you are, what you do and what you’re great...
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Why Mindfulness Matters In Life and In Business
This week, I am so thrilled to be speaking at the Strategic HR & Leadership Conference at the Hyatt Regency in Downtown San Francisco. I will be sharing several tips for establishing your brand...
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